Steve Jobs, Jeff Bridges, & ALL Business is Show Business!

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Steve Jobs' resignation...Jeff Bridges' country music album fails to sell...it's all a reminder that "ALL Business is Show Business," as bestselling author and Hall of Fame speaker Scott McKain has long noted.

This program will explain why "publicity" doesn't mean the same as "marketing" -- and why YOU need to understand the important concepts of creating the "Ultimate Customer Experience ®" for your organization.

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