Google Pay Per Click Management - A Cautionary Tale on Adwords PPC Advertising

In this Business Briefing, first broadcast on 8th August 2009, I give Radio Bracknell listeners a cautionary tale when I describe a new client's previous experiences with his outsourced Pay Per Click Campaign (PPC Campaign). We discuss keywords, basic keyword research, grouping those keywords together under a single advertisement, adwords impressions versus clicks through to website, bidding on clicks, what happens if you bid too little and therefore appear at the bottom of the sponsored listings ...and a whole lot more besides! If you are considering outsourcing your PPC Campaign, whether on Google or Yahoo/Overture, make sure you listen to this short clip first to ensure that you don't get ripped off by your supplier! If you want to know more afterwards, then please visit this page on our website... http://www.direct-to-market.co.uk/services/ppc-pay-per-click-advertising.html ...you may need to copy the URL into the address bar of your browser.