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Direct-to-Market

http://www.direct-to-market.co.uk


Country: United Kingdom

Language: English

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Direct-to-Market  

Marketing hints and tips to help 'bricks & mortar' business owners get the online edge over their competition. Some of these tips may also appear in written format as articles on the Direct-to-Market website (http://www.direct-to-market.co.uk), and some on Radio Bracknell's "Business in Berkshire" show, but many will be unique this BlogTalkRadio show ...so stay tuned.

  • On Demand Episodes

    Original Air Date:

    Free Podcasts - Free Audio Hosting and Free Podcast Hosting for your Business Podcasting

    Our Sunday 16th August Business Briefing on Radio Bracknell Forest answered a question posed by a listener to the show: “Can you recommend a website for free podcast hosting where we can make a weekly free audio upload for our small business in Reading? We have limited technical skills so would like one where we will get some sort of html code to cut and paste onto our website to help with our free podcasting.” My answer, it won't surprise you to learn, was the mightly impressive BlogTalkRadio service that you are enjoying even as you read this short description! If you're 'only' a regular listener (and in truth there's no 'only' about it because without you we wouldn't need hosts!) and want to start hosting your own show, but don't know how to get started, then this short piece will run you through the basics of getting started on BlogTalkRadio. There's more over on my blog too, at .... http://www.direct-to-market.co.uk/articles/index.php/2009/08/free-podcasts-and-free-audio-hosting-directory/ ... As usual, you'll need to copy and paste the URL into your browser address bar, sorry.

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  • Original Air Date:

    Google Pay Per Click Management - A Cautionary Tale on Adwords PPC Advertising

    In this Business Briefing, first broadcast on 8th August 2009, I give Radio Bracknell listeners a cautionary tale when I describe a new client's previous experiences with his outsourced Pay Per Click Campaign (PPC Campaign). We discuss keywords, basic keyword research, grouping those keywords together under a single advertisement, adwords impressions versus clicks through to website, bidding on clicks, what happens if you bid too little and therefore appear at the bottom of the sponsored listings ...and a whole lot more besides! If you are considering outsourcing your PPC Campaign, whether on Google or Yahoo/Overture, make sure you listen to this short clip first to ensure that you don't get ripped off by your supplier! If you want to know more afterwards, then please visit this page on our website... http://www.direct-to-market.co.uk/services/ppc-pay-per-click-advertising.html ...you may need to copy the URL into the address bar of your browser.

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  • Original Air Date:

    Website Video - Adding Embedded Video To Your Website

    In this business briefing, first broadcast on Radio Bracknell on 27th July 2009, I discuss sitemaps in response to a listener's follow-on question from our 12th July broadcast, and then proceed to explain to John Hicks how he can easily add a YouTube video to the new landing page of Radio Bracknell's excellent local news blog. During my explanantion about embedding video I refer to an article on my own blog in which I provide a sample piece of source code to include on your web page to embed the movie and player. That article is here: http://www.direct-to-market.co.uk/articles/index.php/2009/07/adding-video-to-your-website/ Sorry if the link isn't clickable in your browser: if it isn't then that's not down to me, so it's not something I can fix. You can however copy and paste the URL into your browser's address field and access the code sample etc. that way. You can also visit the homepage of our website to claim a free copy of Claude C Hopkins' excellent book, Scientific Advertising: http://www.direct-to-market.co.uk

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  • Original Air Date:

    Getting Your Webpage Found By The Search Engines

    This is a recording of the Business Briefing first aired on Radio Bracknell on 12th July 2009 when I answered a listener question about a so-called hidden page on his website, and whether or not the search engines would find it. http://www.direct-to-market.co.uk/articles/index.php/2009/07/getting-your-webpage-found-by-the-search-engines/

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  • Original Air Date:

    Business Briefing - 14th June 2009

    John Hicks, Station Director of Radio Bracknell starts by interviewing a local joiner, Bruno, whose business is thriving despite the current recession. Seven or so minutes in, John turns to me when I make a very special offer to Radio Bracknell listeners. That same offer is extended to listeners to my BlogTalkRadio shows, of course...

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  • Original Air Date:

    Introducing Andrew Pearce & Direct-to-Market

    This short broadcast serves to introduce me (your host, Andrew Pearce) and my company, Direct-to-Market. This content is unique to BlogTalkRadio and will never appear anywhere else, so don't miss it! Over the coming weeks and months together I will share with you occasional hints and tips designed to help you better market and promote your business, and in particular to make better use of the internet in doing so.

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