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Dial4UMarketing

http://www.dial4umarketing.com


Country: United States

Language: English

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Dial-4U-Marketing  

Business training is provided to people who want to find their niche in the current economy. The 30 minute weekly show focuses on mental, mathematical, and economic principles to identify how you can survive and win in this Recessionary Economy. We can show you how to work with CPAs, Hair Salons, Auto Repair Shops, and Doctors in a business relationship that is mutually beneficial.

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    The IED in American Business: Poor Marketing

    The Iraq War identified a major combat strategy deficiency-dealing with "improvised explosive devices" or IEDs. Reports say that the IED caused more casualties and injuries of American and coalition forces than any other arsenal item the enemy possessed.

    Like the IED, there's another weapon devastating American business. At first glance, you cannot see it. Even after multiple visits to a business, everything looks just fine. To my fellow consultant colleagues, if you do not believe me, just ask a few CPAs, dentists, salon owners, or automotive repair owners how their businesses are doing. They will tell you everything is fine.

    But here's the truth folks. After speaking with hundreds of business owners, seeing them go through the motions of running their businesses, I can humbly say that there are EIDs in most American busnesses just waiting to go BOOM! For American businesses, instead of the destruction coming from EIDs, businesses are crumbling due to a lack of marketing.

    Marketing scares the hell out of most business owners, and will bring them down to their knees. Yes, as a business owner, you got the start up money from cash on hand, selling assets, a bank loan, venture capitalists, or friends, relatives or grandparents.

    Next you received your business licenses and permits, incorporated the business to protect your personal assets from creditors and lawsuits, signed building leases, spent a ton of money on inventory and equipment, and hired a few teenagers or people pretending to really care about your business.

    Now this is the part that I do not understand: you pay someone $3,000 to $5,000 to put your business in a yellow directory that nobody really looks at. Then a cute saleslady, with a Beyonce-like, curvacious figure, wearing a short dress and low-cut blouse, tells you that your ad will be customized to set your business apart from every other poor slob who fell for the same pitch. Well, I can tell you gentlemen or ladies (if the salesman looked like Joe Buff from Orange County with a painted-on tan), that you just paid for 'something else'. In San Francisco, we call it a 'peek show'.

    Let's get back to thinking about this from a marketing point of view. Marketing is an emotional, relationship driven event. Marketing is about your clients feeling the same love for your business as you do. Marketing is about your service being more valuable than the Visa swipe the client performs. Marketing is about your business solving the client's problems or your products, goods or services (PGS) enhancing her lifestyle.

    This is what Rosa wants when she walks into your salon to spend $300 on a service that may only use $25 dollars in actual product and cost you about $50 in labor. Rosa wants to hear "hello, how are you". Rosa wants to be pampered. Rosa wants you to listen to her and how she spent $3,000 on a Versace dress and $400 on Kenneth Cole shoes. Rosa wants you to listen to how she is expanding her business enterprise in Brazil. Stop right here! When and where did the marketing take place? How did Rosa find your business? How did the relationship begin for Rosa to ever find your salon? Or Thomas, the engineering CEO, find your CPA practice? Or Caroline, the broker at the real estate agency, find your automotive repair shop? Or Rogelio, the self-employed mobile auto glass business owner, find your dental practice to receive a special cash only discount to have his teeth cleaned?

    Marketing, to our consultants, is a three-prong contact sport: contacting clients, web design and SEO/SEM marketing, and building the relationship with you in the picture, the business owner. Where did you find Rosa? Did you meet her at Nordstrom's? Did you prevent Rosa from having minor fender bender while backing out in the parking lot? Did someone highly recommend Rosa to visit your salon? Or, did someone from Dial-4U-Marketing pickup the phone and invite Rosa to your salon using the theory behind the "Law of Large Numbers"?

    In conclusion, ladies and gentlemen of the jury, marketing is a predictable event that can be queued up on demand, can be turned on and off, and that will always produce results. Period.

    I sincerely thank you for reading this blog today. If there is anything I can do to help your business grow, please feel free to contact me. As a marketing professional, I would appreciate it if you call me instead of emailing. Picking up the phone and making the call shows that you want more control in your business and you want it today!

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