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Performance Partnerships: Driving Growth with Affiliate Marketing

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Diane Helbig

Diane Helbig

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Robert Glazer’s exciting new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing examines the roots, evolution and ongoing transition of affiliate marketing into one of the most important forms of direct-to-consumer digital marketing. Glazer, Founder and Managing Director, Acceleration Partners, will clarify the elements of true affiliate marketing and demonstrate for business leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.

Robert Glazer is the founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs. Visit his book site to read a free chapter of his book.

You can learn more about Robert here and consider subscribing to his blog - Friday Fwd

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

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