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Small Business Marketing: Crawl Before You Run

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Diane Helbig

Diane Helbig

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Small business owners want to make the most of their time and money, especially since a recent Vistaprint Digital poll found that 38% of small business owners believe overcoming lack of resources will be the biggest marketing challenge this year. In this podcast, Scott Bowen, VP & GM of Vistaprint Digital, and will explore the progression small business owners should take when marketing their business—what he calls the “crawl, walk, run” evolution. The “crawl” stage includes establishing a cohesive brand identity across the physical and digital worlds. He’ll offer up tips for getting discovered during the “walk” stage—including local listings, SEO, signage—and finally, more advanced ways to grow the business during the “run” stage. Throughout the conversation, he will suggest tactics, tools and materials best suited for businesses at any phase.

: D. Scott Bowen is VP & GM of Vistaprint Digital. The technology executive and Yale grad has more than 25 years of experience in his industry, with deep experience in digital media and International management including direct reports and business operations in six countries. Scott has had particular focus on M&A from $1M through $300M+ in size and has spent the last 20 years in the software and cloud services space.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

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