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5 Principals of Ultimate Influence

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Diane Helbig

Diane Helbig

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In this chat, Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver shows us how to take our influence to an entirely new level utilizing his:

Five Principles of Ultimate Influence

  1. Control your own emotions
  2. Understand the clash of belief systems
  3. Acknowledge their ego
  4. Set the proper frame
  5. Communicate with tact and empathy

The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.

And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. 

He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

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