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With the year coming to a close, many people are considering this very question. Whether they've already taken the plunge or are considering business ownership, this show should help them gain clarity.
My guest today is Janet Christy. Janet W. Christy is the author of Capitalizing On Being Woman Owned, a marketing guide for Woman Owned Businesses, and 101 Winning Marketing Actions for Small Businesses, a workshop in a book for small businesses. She is also the founder and President of Leverage & Development, LLC, a consulting firm that helps Small, Woman and Minority Owned businesses use their status to their advantage. The company has been in business for 9 years. Her services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding. Janet has also worked with several schools and government agencies in the development of small business centers and incubators. She also conducts workshops based on both her books. She is based in Greer, South Carolina.
Today’s show is sponsored by WIN Cleveland and Vision 21. WIN Cleveland is an organization that empowers female professionals by creating new access points for individual business development. They support one another by providing continual professional growth, sharing a wide variety of ideas and resources and assisting select women-based charities within their community. Visit www.wincleveland.org for more information. Vision 21 is an entrepreneur resource and development center that was created to assist established and aspiring entrepreneurs successfully launch and grow small business enterprises throughout Greater Cleveland. Visit www.visiontwentyone.org for details.