Getting The Media To Pay Attention

Today's show brings us Rob Felber and his expertise on getting the media to pay attention. Rob Felber, President of Felber & Felber Marketing is responsible for the development and implementation of measurable advertising and public relations campaigns. The firm’s client experience includes Crain’s Communications, Hitachi Medical, SSP Fittings, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures, Six Flags and Thogus Products Company. Rob has held numerous leadership positions within marketing associations. As an “ambassador” for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses and before a variety of business organizations. Additionally, Rob has served two terms as President of The Twinsburg Chamber of Commerce. In September of 2006 Rob was elected to the board of the Ohio Venture Association where he serves as Vice President – Public Relations. In February of 2007 Rob was elected to the Board of Governors at The Club at Key Center. Rob is also a member of the John Carroll University Entrepreneurs Association and heads their communications committee. Whether it is a precisely planned press conference, a multi-dimensional direct marketing campaign or a broadcast approach, good creative promotions move people and brands forward. Getting the media to pay attention to your newsworthy story and marketing campaign is more than sending a press release or email. You need to effectively and creatively communicate to your prospects, clients and the media. Unfortunately, what you may consider newsworthy may not be viewed as such by the media. How can you assure your story is told correctly and prompts people to action? The answer is a coordinated public relations and marketing approach. Forging and maintaining relations with the media will pay dividends for years to come.