Guest Toby Bloomberg

In this episode, Des speaks with Toby Bloomberg, with a focus on the challenges of aligning internal stakeholders with social media strategy. Toby is a legend in the social media marketing world and highly esteemed by all her colleagues. Among her many achievements are - national speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, Olympic Organizing Committee, PRSA, BlogHer, BlogWorld, 3M, M/A/R/C, Purina, The Women's Congress, BusinessWire, SCORE. Articles published in Marketing News, Atlanta Business to Business, RevenueToday. Quoted in Wall Street Journal, Business Week, Atlanta Business Chronicle, INC.