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  Date / Time: 9/21/2009 2:43 PM UTC

  Jason Heller Talks about His Three Seminars on the Internet at DEMA Show 2009
  

  21 September 2009 - Jason Heller will conduct two seminars during the DEMA Show 2009 in Orlando. On November 4, he will talk about how managing a successful dive business today means understanding online marketing is not optional. During this session he will updated attendees on where and how to engage divers online and how to leverage the Be a Diver campaign in the process.
  
  On November 5th, he will talk about email, blogs, social networks, videos, podcasts, and text message alerts, and what they have in common - they can all be used to effectively and efficiently retain and nurture customers, cultivate value and facilitate word of mouth. 
  
  Albert Einstein once said “Not everything that can be counted counts, and not everything that counts can be counted”. On November 6th, Jason talks about web statistics and analytics, an approach that will help you better understand your customers and prospects and help you grow your business. This is a slightly advanced session and is designed for those who have an established internet presence and have already executed or plan on executing ongoing online marketing initiatives.
  
  During a period when the US economy is in a weakened state, it is now more important than ever to increase the value of existing customers and generate word of mouth and referrals. 
  
  Jason Heller is a digital marketing consultant and founder of www.divephotoguide.com. He will provide updated stats on the market, and real world knowledge need to succeed online.
  
  He will be on the featured guests on DEMA Show Radio 23 September talking with Ken English about the seminars, the dive industry and the internet. Tune in www.blogtalkradio.com/demashow at 11:30 AM EDT. The show is recorded and archived, so you can listen when you have time.
  
  DEMA Show Radio is a production of the BlogTalkRadioGuy, Ken English, for www.xray-mag.com.
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