Authors: Business and Personal Development  

7 Deadly Sins of Web Copy If you’re sending prospects and driving traffic to a website that isn’t convincing people to buy or subscribe, you’re just throwing money away. And it’s the WORDS on the page—also called “copy”—that can make all the difference. Because what you say and how you say it is what ultimately drives people to contact and hire you. Join us to find out which of these all-too-common deadly sins are stopping your website from making you more money. We’ll discuss… • What Jerry Maguire can teach us about capturing visitors’ attention • The #1 mistake companies large and small make that actually repels sales • The biggest worry your prospects have and how to zap it • And more! Bio: For more than five years, Tracy Needham’s been writing copy and marketing materials for entrepreneurs & small businesses that do the selling for you--by getting your prospects' attention, showing them you have the perfect solution for their problem, and persuading them to take the next step. She also helps businesses get more clients with marketing strategies that make better use of your time and money. Prior to launching her business Compelling Communications, she spent nearly 10 years in marketing communications in the Washington, D.C. area, including five years at a mutual fund company—after a few years in the “unreal” world of politics. She’s got a Master’s in PR from Boston University College of Communication and is co-author of the award-winning book Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit. A little over 2 ½ years ago, she decided she’d had enough of the D.C. circus and wanted to be closer to family, so she relocated to Raleigh with her two “All American” dogs.