Shel Horowitz - Grassroots Marketing for Authors and Publishers

The award-winning author of Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, and five other books, Shel Horowitz is currently writing his eighth book, to be co-authored with Jay Conrad Levinson (of Guerrilla Marketing fame). As a copywriter and marketing/publishing consultant, Shel helps authors and publishers with marketing plans, book jackets, website copy, press releases, etc. He also walks unpublished writers through the process of becoming published authors, step by step. Shel has been featured in many major media, including repeat appearances in the New York Times, Wall Street Journal, Entrepreneur, and many others. An expert on affordable, ethical, and effective marketing, he's been using social media marketing all the way back to 1995. This is sure to be an exciting and informative episode, so put the date on your calendar and join me!!