Those who have ventured into entrepreneurship sometimes fail before they pass the starting line because of how they view sales and selling. Indeed, the image that comes to mind is of the slimy car-salesman who hollers and wears cheap suits. Although the field has evolved, the perception has not changed too much.
Those who need goods and services, don't want to be sold. Those who have goods and services are scared to sell.
Some have figured this thing out and move from profit to massive profit, happily picking up all the mishandled, overlooked customers along the way, and creating raving fans in the process.
If selling is slimy - you are doing it WRONG!
If you know anything about your host and this show, you know I am unapologetically Christian. As a result, I must share with you some Biblical insights on the concept of selling and building a base of fans.
If you are in sales, own a business, or building an organization - this show is for you. If you are a Christian in sales, own a business, or building an organization - this show will have even more relevance to you.
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