Jason Falls- Digital Media Strategist, Author Rebel's Guide to Email Marketing

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Deborah Shane

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Jason Falls is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. His insights and ideas have helped International, national and niche brands like Jim Beam Bourbon, Humana, Expion, Maker's Mark Bourbon, the Envelope Manufacturers of America, National Stem Cell Foundation, eXtension, SHPS and the National Center for Family Literacy.

His current book, The Rebel’s Guide To Email Marketing, with DJ Waldow, is a nice starter (and refresher) on email marketing for businesses where we dispel the “rules” of email marketing and encourage folks to make their own best practices.

He is the editor of SocialMediaExplorer.com, one of the web's most widely read social media marketing blogs.

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