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Content Marketing with Joe Pulizzi

  Broadcast in Business

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Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.

CMI publishes Chief Content Officer magazine and produces Content Marketing World, the premier international event for content marketing - now the largest content marketing event in the world. CMI also produces additional CMW events in Europe and Australia.

Joe speaks around the country about "Content as the Future of Marketing" to both marketing and publishing groups. Joe is also co-author of Get Content Get Customers (with Newt Barrett, McGraw-Hill), a hands-on book about how any small, medium or large business can attract and grow customers by smart usage of content. Joe also wrote Managing Content Marketing with Robert Rose, which is an actionable plan for how organizations can structure around content marketing.

Joe's blog, the Content Marketing Revolution, is recognized as one of the leading blogs on business content creation, marketing and distribution.
 

Tags:
content marketing
blogging
social media
branding
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