Empowering Women-Brand Expert-Catherine Kaputa

Broadcast in Business

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Deborah Shane

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From Madison Avenue to Corporate America to the halls of academe, Catherine Kaputa has perfected her ability to market products, places, and companies.Catherine developed and taught a graduate-level course in branding and marketing at New York University’s Stern School of Business. You Are a Brand! Catherine came to appreciate that branding’s greatest potential was to help people not just for products— it’s for individuals to define and own their career identity and create their ownbusiness success. That’s why Catherine launched SelfBrand LLC, a New York City-based branding company and wrote the award-winning book, You Are a Brand! winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award.