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Interactive & Social Media-Johnny B Truant

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Deborah Shane

Deborah Shane

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About Johnny--What I do doesn’t make sense. I don’t do internet marketing correctly at all, and my search engine stats are terrible. I don’t write about the things that make me money. I don’t have a big email list, and I don’t contact the list I do have often enough, or in the right way. I’ve never spent a dime on advertising. I swear too much and never, ever act “professional.” And in nine months, I went from literally having never made a cent online to making five figures a month. What I’ve built — and what I help my clients to build — is what Sonia Simone of Copyblogger coined a “Third Tribe” business. In the Third Tribe… … it’s okay take off the businessy mask, and just be yourself. … it’s okay to stop worrying about pleasing everyone, and just please “your people.” … it’s okay to be open and honest, to not be perfect, to break the rules, and to be abnormal.

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