Listbuilding "The Money Is In The List"
Not all agree... on add copy or list building. If I added you (someone who knows me) on my list... that relationship is allot different than one would be from a person that knows nothing about me. I would not write the same copy for both situations. The problem that most avoid is open rates, still you must expose a person to your product or offer 7-8 times before they buy. Now if they get 100-1000 emails a day... which some do it may take you 6 months and 500 emails before the read 7-8 of yours. Unless, you build a relationship... I want the phone number of every person I add to my list... I want to call them and develop the relationship... this can be done many ways... but I want them to Look for my email...Search for my emails... My way is Verbal Communication. How do we keep them interested in opening our emails? Take the Complete story... from start to finish... then divide it into 8-10 emails. Then polish each one... give them a reason in each email to want whats in the next! This encourages them to "Search" for it.
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