CompetitionProof means that you create a customer relationship that is so strong that there is no viable alternative to you and your company. My guest will be Mark S. A. Smith, co-author of "Guerrilla TeleSelling," "Guerrilla Tradeshow Selling" and "Guerrilla Negotiating." In this segment, we'll talk about Mark's forthcoming book: "CompetitionProof: How to protect your accounts from competitive attack."
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