SpotLight on Success: Kate Brodock

Kate is Founder and Principal of the Other Side Group. Her expertise is in marketing strategy, new media marketing, and brand management. She works with clients to develop solid marketing strategy plans, bridging traditional and new marketing concepts to enhance brand image and take marketing programs to the next level. During her tenure in Product Marketing at Bose Corporation, she was responsible for marketing of the Lifestyle product line, customer satisfaction analysis, and implementation and analysis of promotional efforts. Prior to attending graduate school, she held an associate position at Ignition Ventures, a small technology transfer firm in Cambridge MA, and was a senior analyst and part of the three person founding team of Priority 5 Group, a start-up focusing on Critical Infrastructure Preparedness training with large companies in the US and UK. Kate is Managing Director of the Boston Chapter of Girls in Tech, and the Director of Marketing Strategy & Outreach of DigiActive, an organization dedicated to helping grassroots activists around the world use digital tools to increase their impact, and is involved in projects with the Harvard Humanitarian Initiative (HHI) that seek to identify the effectiveness of digital citizen journalism in early warning mechanism for potential crises. She is on the Annual Fundraising Steering Committee for ATASK's Silk Road Gala.