Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Part 2: CUTV News Radio spotlights Steven Tanenbaum of A Wish Come True

  • Broadcast in Business
CUTV News Radio

CUTV News Radio


Follow This Show

If you liked this show, you should follow CUTV News Radio.

Bristol, PA – In 1982, Steve Tanenbaum worked on the set of the iconic music video for Michael Jackson’s “Billie Jean.” Between takes, he and the crew marveled as Jackson tried out a brand new dance move he would debut two months later on Motown’s 25th Anniversary: The Moonwalk. 

Though Tanenbaum would later to go on to achieve remarkable success in real estate, his career has come full circle. Today, Tanenbaum is the owner of A Wish Come True, the country’s foremost manufacturer of dance costumes.

A Wish Come True designs and manufactures costumes for virtually every type of dance taught in dance schools.

“When I bought this business in 2009, people hadn't spoken the word "dance" in years,” says Tanenbaum. “But I had this sense that, even in a recession, what dad is going to take dance classes away from his daughter? I determined this business should be fairly recession-proof, as long as we did a good job.”

It turns out the company Tanenbaum purchased was probably, and still is, the highest quality manufacturer of dance costumes in the country. When "Dancing with the Stars" took off, so did they.  

A Wish Come True does not have a retail outlet; they only sell directly to dance schools, and there are thousands of dance school across the United States.

“It's nice being in a business where you can make people happy,” says Tanenbaum. “Our biggest efforts are driven by imagining that little girl dancing on that stage for her family to see. The people who work for us have to buy into this—you’re here to make someone's daughter happy. Isn't that worth putting a little extra time and effort into?”

For more information, visit www.awishcometrue.com