Wasaga Beach, Ontario – Marketing a business today is much more complex than it used to be with the increased number of digital channels available to get the word out. Buzz phrases like Search Engine Optimization, Twitter, Pinterest and Google Analytics are dropped frequently by those in the know. But for many business owners, these terms are shrouded in mystery, along with many other components of online marketing. Getting through all the “noise” to really understand how these components of the marketing puzzle work, and more importantly, how they work effectively together, is the key to successfully marketing a business online.
“The first step is learning that the goal of all online marketing boils down to leads and conversions,” says Pam Ivey, Online Marketing Trainer, Speaker, Coach, and owner of Pam Ivey International, who has been supporting business owners with real-world online marketing training for more than a decade. “That might sound salesy and technical but when you understand the steps behind the process and the strategies involved, it takes the guesswork out of how it’s done. Then a whole new world of growing your business opens up.”
Pam teaches clients how to increase their visibility by leveraging authority in their area of expertise. According to Pam, all your marketing should be speaking to one particular client avatar, e.g. your ideal client, and your lead magnet (free offer available on your website) should be absolutely compelling and irresistible to that ideal client.
“Online marketing isn’t just about the numbers; it’s about building valued relationships with real people and being real with them. When you remember the prospect or client always comes first, and you work a strategic, integrated online marketing plan, you‘re giving your business the best possible chance for ongoing success.”
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