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Part 2: Close-Up spotlights Certified BANK™ Sales Trainer Tetyana Hoogeveen

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Scottsdale, AZ – The traditional sales mindset accepts that rejection is just a part of selling. Sales trainers around the world have attempted to convinced us to believe that “if we want to get more Yes’s, we have to get more No’s”. What if you could simply get more Yes’s?

BANK™ is a personality sales training system designed to help salespeople identify how prospective clients perceive the world and make decisions. Tetyana Hoogeveen is a Certified BANK™ Sales Trainer.

“BANK™ is the language of people,” explains Hoogeveen. “By mastering BANK™, you develop a unique skill. You are able to recognize what a person’s dominant personality code is by how they greet you, how they speak, even before taking them through the BANK™ assessment process. By identifying their BANK™ code, you know how you should be talking to them.”

According to the BANK™ system, all people fall into four distinct categories: Blueprint, Action, Nurturing and Knowledge. In order to “Crack the Personality Code”, you need to know your client’s BANK™ code.

Anthony Robbins says, “Let your prospect determine your presentation.” Most sales people attempt to sell based on their own code. By default, they fail to decipher the code of their prospect, and thus do not tailor their presentation effectively. If you don’t know the code, you won’t close the sale.

“Once you understand this system, you immediately begin to see people differently,” says Hoogeveen. “This training provides so much; you learn how to set smart goals and, what is even more important, how to actually achieve them.”