Long Beach, CA – When assessing an organization’s performance, the easiest thing to quantify is money. As a result, many companies make decisions based solely on the bottom-line.
According to Claire Chen, this approach puts the cart before the horse. Chen is the founder of BI Global Networks, an information technology and management consulting firm specializing in data warehousing and Business Intelligence (BI). As a BI architect, Chen transforms raw data into useful information to help an organization identify and develop new opportunities.
“My mission is to automate organization improvement through business intelligence,” explains Chen. “An organization that operates effectively and efficiently toward its ideal goal will naturally increase its profitability.”
Before BI, performance was measured solely by profits, revenue and margins. BI looks beyond financial measures toward operational improvement, using the performance of an organization’s fundamental process to measure its success.
To develop a solution that yields cyclical improvement, Chen must align with a company’s strategic direction. Once she understands their process and workflow, she will implement a series of dashboards and portals to help benchmark success. BI can measure the efficacy of an organization’s customer relations by gathering information on the number of customers who call and how long they're on the phone. If a business is a manufacturer, Chen can measure the performance of the production line. If a company is service-oriented, BI can help employees work more efficiently.
Says Chen: “Obviously what I’m proposing is somewhat idealistic, but the solutions I implement are self-empowering. Once you see it working, you do it even more.”
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