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Episode 73 - Suzanne Tulien

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Discovering What Makes Your Brand Live in the Minds of Customers
For 23 years, Suzanne has been passionately serving clients by creating corporate identity design solutions packaged with powerful strategic branding consulting and training. Her knowledge and experience has played a significant role in her clients’ successes. She has experience in industries such as Public Relations, Commercial Printing, Graphic Design, Marketing and Branding, Speaking and Training. Joining a progressive marketing and training firm, she helped design and facilitate marketing workshops across the U.S. for small business entrepreneurs. As creative project manager for a global consulting firm, she helped manage the acquisition of several other brands from the internal and external levels, including the comprehensive development of the official graphic standards manual.
The turning point in Suzanne’s career in the creative communication arena came when she launched her own design firm in 2000, I.D. By Design. Within 3 years of designing powerful corporate identity systems Suzanne had a clarifying realization from listening to her clients’ real needs and growth objectives. They weren’t just looking for an icon to represent their brand – they were silently screaming for a way to establish and sustain their competitive advantage; long-term.
As author of The 6 Myths of Small Business Branding e-book/workbook, she is helping to pave the evolutionary highway

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