Christopher J. Zane, at age 46 is already a 29-year veteran of the retail bicycle industry and a sought after speaker.
His story includes getting a state tax ID number at age twelve, buying an ailing bicycle shop at age sixteen, and owning Zane’s Cycles, the largest retail bicycle shop in Connecticut before reaching the age of 30. Today, with only one location, Zane’s Cycles is not only one of the five largest retail bicycle stores in the nation, it’s truly “world famous”.
Zane’s unique approach to marketing includes strategies such as continual learning, the lifetime value of a customer, guerilla marketing, bootstrapping, community relations, cost controlled customer service and image branding.
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