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ClearAction

Customer Experience Optimization

United States, EnglishMarketing

Customer Experience Management: Customer-focused business process improvement and customer relationship skill development. Tips on customer hassle prevention for higher customer retention and profitability.

On-Demand Episodes

  • by ClearAction
  • in Marketing
  • on
This is the era of two-way conversations enabled by technology, with anyone, anywhere, anytime. Typical recognition programs are one-way communication from management. A two-way communication process engages... more
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ClearAction

5 Keys to Employee Engagement for Customer Experience

  • by ClearAction
  • on
Lack of cooperation across organizations is a momentum inhibitor for customer experience management (CEM). Among best-in-class CEM practitioners, top challenges are: * Cross-channel CEM. * Organization-wide focus on customer... more

  • by ClearAction
  • in Marketing
  • on
Key performance indicators are often in-actionable or disconnected from ultimate goals. Keep customer experience initiatives on track with 4 practical steps to empowering people with the right metrics, guiding great outcomes for your... more
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ClearAction

Customer Experience Measurement: Is Your Focus Lagging?

  • by ClearAction
  • on
We monitor customer satisfaction, net promoter scores and business results as barometers of success. These indicators are important in ‘reading the tea leaves’ of evolving customer expectations and competitive scenarios. Yet,... more

  • by ClearAction
  • in Marketing
  • on
How to embrace customer complaints and low survey ratings as essential ingredients to improving customer experience: closed-loop communication, survey response rates, word-of-mouth marketing, and profit growth.
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ClearAction

Customer Complaints: Love Those Lemons to Improve Customer E...

  • by ClearAction
  • on
Negative customer feedback is a lot like biting into a lemon -- the bitterness is hard to love -- unless you give the lemon a good squeeze and some sugar, and transform it into refreshing and healthy lemonade. You're only as strong as your... more
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