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Customer Experience Management: Customer-focused business process improvement and customer relationship skill development. Tips on customer hassle prevention for higher customer retention and profitability.
ClearAction
Date / Time: 12/7/2009 3:00 PM UTC
Category: Marketing
Call-in Number: (347) 205-9726
Interview with Dennis Weikle, Vice President of Customer Care at Virgin Mobile USA, now part of Sprint Prepaid group: how to manage customer sentiment through survey analytics, making operational improvements, and close-the-loop with customers on past issues. While most organizations track customer opinions for customer experience management, some have found that the real value of surveys lies in using the data to identify key issues and drive correction and prevention anywhere in the organization.
Upcoming Episodes
12/11/2009 4:00 PM UTC - Untapped Gold Mines in Customer Experience Data
Original Air Date: 4/28/2009 3:30 PM UTC
Date / Time: 4/24/2009 3:06 AM UTC
Lack of cooperation across organizations is a momentum inhibitor for customer experience management (CEM). Among best-in-class CEM practitioners, top challenges are: * Cross-channel CEM. * Organization-wide focus on customer service differentiation. * Commonly agreed-to metrics. * 360-degree view of customers.
If CEM execution is broken, examine the foundation rather than fill potholes. Tendencies to focus on IT solutions, statistics, simplified metrics, customer acquisition, or isolated opportunities have over-shadowed the realities of people and processes and culture as the most important determinants of customer experience. There are 5 vital components to company-wide employee engagement for significant ongoing customer experience business results. Keep reading Customer Experience article
The e-handbook Customer Experience Improvement Momentum includes techniques and tools for each of these 5 keys to employee engagement. At ClearAction.biz/momentum, your 20% discount code = "BlogTalk". Contact the author for tips on customizing this topic to your business.
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