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Energize Your Customer Experience Strategy

  • Broadcast in Marketing



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**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with Desirree Madison-Biggs, Director of Customer Insight and Measurement at Symantec: How to keep employees energized and motivated to continually improve the customer experience. Learn how to create internal buzz for your customer experience program and gain support of the executive team, keep the sales team engaged in conversations with their customers outside the sales cycle, and invest in your employees in ways that drive accountability and reward the right behaviors. Desirree's team designed Symantec's customer loyalty and satisfaction measurement and improvement programs for their business, consumer and partner customer segments. NOTE: 1pm EDT, 10am PDT; click "play" online to listen; call-in to ask a question on the air. (23:20; interview highlighted in article: Energize Your Customer Experience Strategy.