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Marketing Wins Strategic Clout by Driving Customer Experience Management

  • Broadcast in Marketing



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**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with David Cliche, Vice President of Global Interactive Marketing at Aon: how Marketing executives can elevate their role in the company by owning customer experience management. Historically, various functions have managed CRM and related initiatives, but Marketing is the natural fit for managing customer experience, as an essential strategy to brand management and business growth. Aon is a leading provider of risk management and workforce productivity solutions. Dave's role includes leadership of interactive marketing, CEM strategies, sales operations, corporate communications, marketing research and analysis, and knowledge management. (24:04; this interview is highlighted in the article: Marketing Wins Strategic Clout by Driving Customer Experience Management.)