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Using Data Integration for a 360-Degree View of Customer Experience

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**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with Swati Saxena, Customer Intelligence Manager at Hewlett-Packard: how to integrate disparate data sources to paint a more accurate picture of customer experience. Surveys, social media, CRM transactions and other sources provide valuable insights to help marketing, operations, R&D, and strategic planning. But their value is exponential when they are integrated. Find out how to handle a vast amount of data for practical applications and to predict financial performance of customer experience management. (23:15; this interview is highlighted in the article: Customer Experience Data Integration for a 360-Degree View.)

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