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Social Business With Dr. Natalie Petouhoff and Kathy Herrmann

  • Broadcast in Business
Blake Landau

Blake Landau


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Social business encompasses more than just the buzzy term "social crm." Social business extends to include how we interact with our customers, partners and employees. The two pre-eminant thought leaders on social business Kathy Herrmann and Dr. Natalie Petouhoff discuss the real value of social business--how you can actually measure the value of "going social." Kathy Herrmann is a Partner in Pathlight Solutions, a firm specializing in business transformation. She's known in some circles as a "business process queen" and developed ValueRight, a social business valuation methodology and tool. Natalie Petouhoff, Ph.D is an analyst covering social media, social business and crm/customer service for Forrester Research, Inc. Dr. Natalie is a leading expert on social business and CRM-Customer Service. Social business should be a critical component of your customer service, marketing and sales strategy. Find out from these social business futurists what you didn't know about ROI on social CRM and social business.