Interview with Social Media Bible co-Author Lon Safko

In this podcast with Lon Safko, author of The Social Media Bible, we show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services and your way of doing business. Using Safko’s systematic approach presented in this podcast you will hear the latest and greatest tools on increasing your company and brand value by engaging people in new forms of communication, collaboration, education and entertainment. Find out how to determine which social media tactics you should be using with your customers and employees and evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem. Do you know how to make social media tools such as Facebook, MySpace, YouTube, Twitter, blogging, podcasting and hundreds of others a part of your business strategy? Do you know how to do a social media analysis inside your company to improve internal operations and outside your company? Create and monetize relationships with customers and prospects by implementing social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive. Virtually every business can use social media to increase sales and profits, and Safko shows you how. In this podcast we introduce you to social media, give you a helpful framework and present practical and tactical tips for using some of these tools. We introduce you to over 100 social media tools and applications in 15 different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Lastly conduct a social media audit of your company, your competition and your customers, so you can craft the perfect strategy for your business.