Inside the Mind of the Shopper: A Discussion with Author Herb Sorensen

Today, improving the effectiveness of the retail experience is crucial. According to Herb Sorensen it's a matter of survival, the preeminent thought leader on in-store behavior. Sorensen has studies the microscopic analysis of millions of shopping trips and knows what your customers are thinking. Customer Management IQ's Blake Landau speaks with Sorensen about how you can reshape your stores and shopping experiences for better results. Please visit us at www.customermanagementiq.com for more information.