Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Dan Kennedy Recommends Eric Hoffer's "The True Believer" Part 1

  • Broadcast in Marketing



Follow This Show

If you liked this show, you should follow cultcontrol.
Dan Kennedy, direct marketing genius, recommended Eric Hoffer's "The True Believer: Thoughts on the Nature of Mass Movements". Finally cracked it open today. The authors opinions hit to the heart of what great marketers strive for. A willingness to stare at patterns of human behavior without flinching. When you can master this, you control "conversions". I'll go point by point with you, throughout Eric's work, to share how his insights of how conversions made in religion and politics can benefit your marketing campaigns. Part 1: We cover how Eric Hoffer segments groups who actively participate in mass movements. These are the same groups who will respond to your call to action when properly marketed to.