Jeannette McClennan, president and founder of the McClennan Group and author of "Innovators Anonymous: Seven Steps to Get Your Product Off the Ground," walks us through the keys to bringing a new concept to market while avoiding the grief, disorganization, and wasted money that is so often part of the process. McClennan explains the value in studying your future competitors and understanding your own strengths and weaknesses. She also tells how embracing metrics and low-budget prototypes will be welcome strategies for your bottom line.
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