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Business Matters :: Bootstrapping Your Way to Success | Lisa Stone

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C-Suite leaders hear a lot about work-life balance, and there’s no shortage of advice available on the topic. Rather than balancing the many roles that define who we are, it’s important to embrace each of them and decide what we want to focus on at any given moment in our lives. As we travel along the journey of success, making deliberate decisions about who we are, and what we want to do, will give us the courage to move forward. Determining where priorities are during each new beginning will allow us to seize new opportunities. Breakthroughs happen when we let go of our old ways of thinking, embrace changes happening in the world around us and adjust our focus accordingly.

Our guest this week is Lisa Stone, co-founder and CEO of BlogHer. Lisa has had an impressive career as a journalist before establishing BlogHer, Inc. with Elisa Camahort Page and Jory Des Jardins in 2005. The company was recently purchased by SheKnows, a digital media company, to become the No. 1 women’s lifestyle community. Lisa has risen to success in the business space because of her skills developing online communities and passion for giving a voice to individual readers and writers.

When entrepreneurs begin to experience success, the adventure of business becomes both exciting and overwhelming. As the company grows, it’s important to always view your product or service in the eyes of the customer. When you think from their perspective, it becomes easier to deliver a high-quality experience that exceeds expectations. A company like BlogHer thrives because it gives a voice to its readers and uses the strengths of its leadership team to build a platform that people can relate to. Staying ahead of trends and focusing on the solutions you can offer to consumers’ challenges can turn your startup into a success.

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