When we think of the world’s most innovative companies, tech giants and social media trailblazers are at the forefront of our minds. These businesses are revered not only for their world-changing products and services, but also for their unique and flourishing company cultures. A company like Facebook nourishes its top talent by building its extraordinarily special culture around a core mission. When all employees deeply support their company’s goals and feel that what they do makes a true impact on society, groundbreaking ideas will surface. And as consumer expectations grow and habits rapidly change, the importance of a strong, accountable team is essential for delivering outstanding customer experiences.
This week’s guest has had a remarkable career serving in leadership positions at some of the world’s most successful companies, including Disney, MTV and Microsoft. Carolyn Everson now works as the Vice President of Global Marketing Solutions at Facebook where she is known as the ad chief who has played a crucial role in changing the way advertisers and marketers view the social network.
Every employee at Facebook believes connectivity is a human right, Carolyn says, and the company strives to connect people all across the globe. The company works hard to leave an impact on society that goes beyond day-to-day operations. Internally, there is no hierarchy, and the company works hard to eliminate politics and encourage employees to have accountability at every level of the organization. Not a day goes by where employees aren’t challenging themselves to do things differently.
Social networks play a significant role in consumers’ lives, and it is up to C-Suite leaders to support cultures that inspire innovation and put customer needs and concerns at the forefront. Becoming as successful as Facebook requires a core mission each and every team member can stand behind.
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