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Business Matters :: Writing and Publishing Your First Book | Jeff Haden

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Many successful leaders have amazing stories inside of them that are just waiting to get out. The idea of putting years of experience and wisdom down on the page can seem thrilling, until it’s time to actually start writing. It’s universally agreed that great leaders are exceptional communicators, but when the idea of writing an entire book becomes a reality, these great speakers may not know where to begin. The key to skillful writing is putting the reader first and being motivated to pass your skills on to others rather than basking in the glory of seeing your name on the shelves.

This week’s guest, Jeff Haden, has had a prolific career ghostwriting bestselling books by top business leaders. He has such a keen understanding of his audience because he has been in their shoes. Like most C-Suite leaders, Jeff’s career makes for an interesting and inspiring story: He rose the ranks from a forklift driver to the manager of a book printing plant, and he eventually found his true passion in writing books of his own. Jeff has since been masterful at tapping into C-Suite leaders’ natural ability to communicate and craft captivating stories from their conversations.

Jeff says the best reason to write a book is having an authentic desire to help others and teach them the lessons you wish you had knew as you climbed the ladder in your own career. The worst reason to write a book, he says, is for the fame or fortune. Being outwardly focused and genuinely caring about the success of others will translate to the page and grab the reader’s attention.

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