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PASSION'S PURPOSE: Chris Zane - Turning the Wheels of Business with Trust

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Chris Zane of Zanes Cycles is not your average retail entrepreneur. Purchasing his shop at the tender age of 16, he is now - more than two decades later - a model for how a well run retail store with a niche market can successfully compete with a giant like Wal-Mart. With an average growth rate of 23% annually he is a sought after corporate speaker in the field of customer service. Tonight he shares his views with Adrianna Larkin on the value and mindset of trust in building his business. Quoted as saying: "Companies that don't implement extraordinary customer service are driven by the fear of being taken advantage of; they...can't tolerate the mental discomfort of 'worrying' about getting ripped off...". In bicycles, or in life - for Chris Zane - Trust is serious business.

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