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I Don't Understand You! The Importance of Intercultural Communication

  • Broadcast in Business
Cross Link Radio

Cross Link Radio


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In a world that is increasingly interconnected the need to understand other cultures and customs is important for effective communication.  Lack of knowledge of another culture can lead to awkward mistakes in communication. The mistakes may not only confuse people, but also offend them.  One famous example is Pepsi Cola's "Come Alive With Pepsi" campaign.  When it was translated for the Taiwanese market, the slogan conveyed the upsetting news that, "Pepsi brings your ancestors back from the grave."

Today on Cross Link Radio Host Shirley Gutkowski will be speaking with Toni Adams about Intercultural Communication.

Toni S. Adams, RDH, MA has practiced dental hygiene in San Jose for 26 years. After “retirement” she returned to school to earn baccalaureate and master’s degrees in Communication Studies. She speaks and writes about health, intercultural and nonverbal communication, as well as listening, persuasion, health literacy, working with English learners and interpreters, and the links between oral health and cardiovascular disease.

Check out Toni’s web site at www.toniadams.com.  She is available for speaking engagements, has several books on communication she has authored, and articles she has written available to view or purchase.

The “Monday Business” Show on Cross Link Radio is produced by Gaylene Baker RDH, MBA.  If you would like to discuss a business topic on the show contact Gaylene at ms.g.baker@gmail.com.