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"To think is easy, to act is hard; but the hardest thing in the world is to act in accordance with your thinking." -- Goethe "Only a virtuous people are capable of freedom. As nations become more corrupt and vicious, they have more need of masters." --Benjamin Franklin "An irrational society is a society of moral cowards--of men paralyzed by the loss of moral standards, principles and goals." --Ayn Rand "Government is not reason; it is not eloquent; it is force. Like fire, it is a dangerous servant and a fearful master." --George Washington "Make no small plans, they have no magic to stir men's blood." -- Daniel Burnham ~~~ People categorize me as: Writer, Thinker, Strategist, Idea Hamster, Campaigner, Conversationalist, Fearless Leader and New Technology Evangelist; I deliver marketing, branding, concepts and strategy for consumer and business-to-business campaigns with clients who seek to leverage their positions across traditional and interactive media. My strengths include conceptual copy writing, branding (includes naming and slogans) and marketing strategy for consumer and business-to-business marketing initiatives, with a specialization in technology, financial services, health care, and professional services. Noteworthy clients have included: Merck, AOL/Time-Warner, Microsoft, Universal Pictures, Proctor and Gamble, Visa, McDonald's, Hewlett-Packard, Bristol-Myers Squibb, US West, Motorola, Emerson, Novell, the Federal Reserve, ABN-AMRO/LaSalle Bank, Abbott Laboratories, Pearson Education, GM/Buick/Oldsmobile, RW Baird, Deloitte & Touche, and more. I remain intensely curious and have a passion for consumer insights, and enjoy thinking holistically about everyday business issues, and the possibilities that new technology may someday provide us. At present, I enjoy researching the latest trends in innovation, challenger branding, influencer marketing, social media, personal and