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What is your strategy for the new year? If you're not reaping the benefit of the traditional head to head competition focused strategy, battling over market share and struggling for differentiation then tune in to our show. Our featured guest, Paul Sidney, will review the book, "Blue Ocean Strategy", and give us a systematic approach and the tools needed to make your competition totally irrelevant by successfully creating and capturing blue oceans. We'll also talk to Oronde Robinson on what your mobile marketing strategy can look like.
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