SwCA Episode 051: Creating Corporate Training that Changes Behavior!

SITE: http://www.courtneyanderson.com/swca-episode-051-hr-heroes-hangout-series-creating-corporate-training-that-changes-behavior.html

SHOW NOTES: Our HR HEROES HANGOUT™ series is dedicated to those unsung HR heroes! In this episode our topic is, “Creating Corporate Training that Changes Behavior!”

Education is a lifelong process! Corporate education (aka training) is a conduit for employees to be able to have their learning time subsidized by their employer. In a global knowledge economy the ability of the individual to enhance their skills and critical thinking is directly related to their professional opportunities.

How do HR HEROES ensure that they have a culture and expectation for staff that educational opportunities are important and have expected outcomes (of performance)? It starts with making sure that educational events are utilized sparingly (you want to respect the existing duties that staff members already have), that the presenters are skilled at live entertainment and engagement (if attendees are asleep they are not learning) and that the content is best served via the live event (and not memo, webpage, etc.).

One event is not able to transform an existing culture. If the widespread expectation is that educational events are a “waste of time”, that severely impacts the effectiveness of the program. If the perception of attendees towards the employer organization is that it is horrible, the most gifted expert presenter in the world will not be able to engage attendees to change their behavior.

Any work can be made to be enjoyable, if the leadership determines that is a desired cultural value. Selling shoes, standing on your feet in an airplane, etc., all can be “boring” or they can be “great fun” (just ask Zappo’s and Southwest Airlines)! What does your organization want?