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Loyalty Management w/ Mark Johnson

  • Broadcast in Business
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Mark Johnson, President and CEO, Loyalty 360
As President and CEO of Loyalty 360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information — Statistics from Xavier University.  A recognized thought leader in loyalty marketing, Mark is a regular contributor to Hotel Executive and shares his expert insights with media worldwide.

About Loyalty 360
The mission of Loyalty 360 is to provide an unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses. Loyalty 360’s promise is to actively listen, engage and provide to the marketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies.