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Storytelling: The First Big Thing w/ Andy Goodman

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Copernicus Radio

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Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. Advancing technology keeps giving us shiny new tools to help us communicate further and faster – think Twitter and Facebook to name just two – but in our fervor to remain cutting edge (and appear professional) we often ignore our natural inclination to tell a good story. In this interview, Andy Goodman will explain why he believes storytelling remains the single most powerful communication tool you possess, and he will offer specific ways you can use stories to advance your work. [Bio] Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. He has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train one thousand volunteers who are currently conducting presentations on global warming throughout the US and around the world. And in 2008 he co-founded The Goodman Center to bring his workshops to people around the globe. To learn more about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.

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