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Craig Bramscher, CEO and Chairman of Brammo Inc., has taken one part response to high gas prices, one part sustainability and one part innovative industrial design and blended them all into the hottest motorcycles to hit the asphalt, the race track and the showroom in a hundred years. The fuel behind the success of the Brammo Enertia and the Brammo Encite electric motorcycles are such innovations as the Brammo Power battery and the Brammo Digital Drive Train technology that have wowed such major strategic partners as Polaris and Best Buy. Those eggs over easy riders Garrison and Ralph talk with Craig Bramscher about the story behind Brammo's evolution into the motorcycle arena and its leadership in electric motorcycle design and efficiency. Diner of the Week: Mama Max's Diner in Prescott, Arkansas, home of the world famous chocolate turtles and homemade pies.
It's good to talk.