"Come Together: The Business WIsdom of The Beatles"

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Join Conversation Crossroad hosts Betty-Lynn White and Garrison Leykam for their interview with Richard Courtney, co-author with George Cassidy, of "Come Together: The Business Wisdom of The Beatles."

 
"Come Together: The Business Wisdom of The Beatles" unveils the historic rock band as the ultimate business case study, chronicling the calculated and often brilliant effort that turned four teenagers from Liverpool, England, into a multi-billion-dollar franchise with multigenerational appeal

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