MTV Networks International former CEO & Chairman Bill Roedy

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Those Diner n Motorcycle Guys

Those Diner n Motorcycle Guys


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Join Conversation Crossroad hosts Betty-Lynn White and Garrison Leykam as they talk with Bill Roedy, former CEO and Chairman of MTV Networks International, as he tells the inside story from his new book What Makes Business Rock about the unique strategies he used to build the world's largest entertainment network that enabled MTV to thrive internationally in an extraordinarily diverse range of cultures.